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February 17, 2010
Contact: Mary Ellen Nichols
1-800-877-9911 ext. 1014

BODEK AND RHODES LAUNCHES INDUSTRY'S FIRST APPAREL DESIGN STUDIO™ WITH DESIGN-TO-PRINT TECHNOLOGY

PHILADELPHIA, PA - Bodek and Rhodes, a leading wholesaler of imprintable activewear, has developed a virtual studio for design-to-print artwork creation. The Apparel Design Studio, exclusively for Bodek and Rhodes customers is the very first system to act as both a marketing tool and a design tool. This also includes a comprehensive library of ready-to-print clipart images and fonts, and virtual samples of the company's more than nine hundred styles, all customizable by color.

The Apparel Design Studio is now live on the Bodek and Rhodes website and customers can log in to the secure site to watch a demonstration video. The video shows how Bodek and Rhodes customers can easily add logos and artwork to a chosen style, add customized text and design from a huge library of images. The Studio also allows customers to email customized virtual samples to clients, create product spec sheets, and save and download the final high-resolution art.

"We're always looking for ways to assist our customers and simplify their selling process. This tool not only helps to streamline the process of creating and presenting samples and artwork but can also enhance their current production capabilities" says president Mike Rhodes. Rhodes sums up the Apparel Design Studio's benefits to customers: "Imagine, while you're on the phone with a client, you can create an instant, full-color mock-up of their exact style with proposed artwork, emailed to them just minutes later. How impressed will that client be?"

"The Apparel Design Studio can be both a marketing tool as well as a production tool" states Rich Carter the website manager and developer of the program. "It's designed to make it easy for our customers to create quick professional virtual samples and also act as an extension to their art capabilities."

This application is created exclusively for Bodek and Rhodes customers to use to help streamline and enhance the selling process. Virtual samples can be created on any of our thirty-seven brands, over nine hundred product styles and thousands of colors. The Apparel Design Studio - Design it, Show it, Print it.

Bodek and Rhodes is a family-owned business headquartered in Philadelphia, PA with distribution centers in Philadelphia; Niles, MI; Fresno, CA; Orlando, FL; and Norton, MA. More information on Bodek and Rhodes, their full line of apparel and accessories, and the new Apparel Design Studio is available online at www.BodekandRhodes.com.

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