April 11, 2012
Contact: Mary Ellen Nichols
1-800-877-9911 ext. 1014
PHILADELPHIA, PA - Bodek and Rhodes, a leading national wholesaler of imprintable apparel and accessories, has announced that it has added SubliVie, (pronounced Sub-La-Vee), a line of 100% polyester T-shirt styles that are tailor-made for sublimation, to their product line-up. In addition, the company’s available assortment of tie-dyes and vintage-looking designs has been augmented with new colors, styles and accessories.
"Customers told us that many retailers want more products that can be sublimated, while others are interested in more tie-dyes and other vintage designs," says Hal Rhodes, Vice-President of Purchasing. "Due to high demand, we are very excited to introduce the SubliVie line and offer new tie-dye items mid-year to accommodate retailers who are already stocking up for the busy summer retail season."
The tie-dyes brand is a line of colorful tie-dyed products that are popular with schools, camps, and retailers who specialize in these looks. A wide variety of long and shortsleeved T-shirts, pullover hoodies, shorts and tank tops are now available, along with sought-after accessories such as tote bags and beach towels. Existing items have been augmented with new color options as well.
"What's old is not only new... it's bigger than ever," said Rhodes. "The tie-dye look remains hot, and we are very excited to offer a growing variety of these unique and popular retail styles to our catalog."
All SubliVie and tie-dyes products, along with Bodek & Rhodes' entire product line, can be ordered immediately through bodekandrhodes.com. Information about these items can also be accessed at any time from smart phones and tablets at the company's cutting-edge mobile site, m.bodekandrhodes.com.
Bodek and Rhodes is headquartered in Philadelphia, PA with distribution centers in Philadelphia, PA, Niles, MI, Fresno, CA, and Orlando, FL, and Norton, MA. More information on Bodek and Rhodes, their full line of wearables and other promotional products, is available online at www.BodekandRhodes.com.